Willingness to pay increases in customers who are more organized A lot of Notion's pricing power comes from making it easy to switch platforms, so they really have to nail the onboarding experience from the get-go to be successful. This is an awesome tactic for competing with an established company like Evernote. “One thing for Notion is that they have made it incredibly easy for someone to get off another platform and onto theirs." They also include a dedicated page called “Switch from Evernote”:Īnd they use this as an opportunity to break down the feature differences as well as the price. Simply calling this out would clarify it for the customer and keep everything in line with the descriptions of their Free, Team, and Enterprise tiers. The only point of confusion is in the Personal tier, which only allows for a single member when all others are unlimited. Even with a much larger product offering, Notion does a great job of differentiating what is available with each tier: When we compare this to Notion's pricing page, we see how a quick overview of each plan can really help clarify things. I think it's great they include a breakdown of every single feature, but cleaning it up would make the page clearer. Evernote could do a lot to streamline this page and turn those short, nondescript taglines into a better summary of the information on the page. This makes it almost impossible to figure out exactly how each plan differs without spending an insane amount of time digging through their menus. This structure requires that customers click on every feature to pull up a sub-menu with the actual feature information: Anything that needs a legend on the top right is an immediate red flag. I'm not really a fan of this style of pricing page.
EVERNOTE PRICING STRUCTURE SERIES
To figure that out, you have to scroll down the page and find your way through a series of complicated menus: This is a nice touch, but the brevity of it makes the differences in functionality difficult to discern. It shows each tier with a short tagline explaining what that tier is good for. When you click to compare Evernote's pricing plans, the page looks more or less like you'd expect. Notion, on the other hand, pretty much nails it with their simplified approach. If Evernote's not careful, they'll end up with a page like Salesforce, which is one of the worst we've ever seen. As a result of this consistent tinkering, their pricing page, while well-designed, still leaves a lot to be desired. Notion's straightforward pricing page winsĮvernote's pricing has evolved a lot over the years.